Nine Indian galleries, from Delhi, Mumbai, and Kolkata, are participating in Frieze London, an unprecedented presence. The fair is attracting increased interest from UK institutions and South Asian diaspora collectors, though a concern is that some Indian collectors may not attend due to the proximity of Diwali. Participating galleries like Project 88, Jhaveri Contemporary, and Experimenter are showcasing Indian and diaspora artists and have built long-term relationships with international collectors and institutions through the platform.

