The African Film and Media Arts Collective (AFMAC) is set to arrive in Marrakech following the successful completion of its first workshops with African filmmakers and visual artists in Lagos, Tangier, and Nairobi. Continuing her BMW Art Car project, the AFMAC initiative was launched in April this year by internationally renowned artist Julie Mehretu, in collaboration with Emmy-nominated film producer Mehret Mandefro and BMW. As the long-term mobility partner of the Marrakech International Film Festival (28 November – 6 December), Smeia, the exclusive importer of BMW in Morocco, together with BMW AG, will offer insights into works from AFMAC lead artists Zeresenay Berhane Mehari, Wanuri Kahiu, Jim Chuchu and The Otolith Group, as well as impressions from the workshops next to Mehretu’s BMW Art Car on the festival grounds during the opening weekend.
November 26, 2025
